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Sr Marketing Manager, Fire TV 3P Devices

Amazon - Austin, Texas, USA

Posted May 19, 2026

Benefits

Parental leave
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Non-birth-parent leave
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Family-building benefits
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Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Salary
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401(k) match
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Market context

Median wage (BLS OEWS)
$93,011 national median
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

50% above the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type
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Weekend work
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Application

Cover letter
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Assessment
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Deadline
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Where they hire

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About this role

Sr Marketing Manager, Fire TV 3P Devices Austin, Texas, USA Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook - the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation. This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem. The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models, and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity - building systems, processes, and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements. Key job responsibilities Brand Architecture & Messaging - Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business - Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives - Develop the partner brand playbook - a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally - Ensure brand consistency across

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