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Senior Product Manager, Fire TV Demand Generation

Amazon - Seattle, Washington, USA

Posted Apr 29, 2026

Benefits

Parental leave
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Non-birth-parent leave
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Family-building benefits
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Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Salary
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401(k) match
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Market context

Median wage (BLS OEWS)
$116,543 national median
Projected growth (BLS Employment Projections)
+9.8% - Much faster than average

37% above the BLS national median for software engineering aggregate.

Matched to SOC 15-1252 - Software Engineering aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type
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Weekend work
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Application

Cover letter
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Assessment
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Deadline
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Where they hire

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About this role

Senior Product Manager, Fire TV Demand Generation Seattle, Washington, USA Do you want to work in a role where you are encouraged to build and have the autonomy to push boundaries? Do you want the experience of managing a large business operating at scale? The Fire TV Demand Gen team is seeking a Senior Product Manager to own demand generation, strategy, and category management in the Canada and Mexico marketplaces for our Streaming Media Players business. You will be the business owner for a suite of highly strategic Fire TV sales programs; work with a cross-functional team including product development, demand planning, in-stock, offline retail, finance, and merchandising to develop and execute a multi-year strategy to continue growing the Fire TV business. This is a high visibility role with frequent opportunities to interact with and present to leadership. In this role, you will have an opportunity to help customers discover our latest devices, develop channel-specific sales strategies, and test/implement new demand generation levers that deliver device sales and enhance customer engagement and satisfaction. We are seeking someone who is creative, highly analytical, customer-obsessed, and excels at earning trust with stakeholders. The ideal candidate will have a passion for driving product sales in innovative categories, take ownership of the business, and be comfortable driving a mix of both strategy through to the brass tacks of execution. Key job responsibilities The CA/MX Streaming Media Player (SMP) sales lead role is responsible for establishing the sales plan, demand generation strategies, and then overseeing

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