Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$87K-$152K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

28% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

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About this role

Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center Seattle, Washington, USA AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services. Key job responsibilities Technical Implementation & Operations (Primary Focus) • Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP) • Build and configure journey orchestration workflows, segmentation logic, and personalization rules • Execute technical implementations based on journey frameworks and requirements from Digital Strategists • Implement shared foundations approach to enable scalable, reusable journey components • Ensure data integrity and proper integration across marketing technology stack • Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics • Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation Journey Strategy & Framework Support • Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages • Provide technical feasibility and best practice input during journey design workshops and planning sessions • Contribute to journey strategy discussions with insights from platform capabilities and implementation experience • Support the development of next best action and next best content recommendation strategies

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