Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

Benefits

Parental leave

6 weeks From the posting source checked Jun 20, 2026

Non-birth-parent leave

6 weeks From the posting source checked Jun 20, 2026

Family-building benefits

• Fertility benefits: Offered From the posting source checked Jun 20, 2026
• Adoption assistance: Offered From the posting source checked Jun 20, 2026
• Surrogacy assistance: Offered From the posting source checked Jun 20, 2026

Mental health support

Offered From the posting source checked Jun 20, 2026

Relocation assistance

Not verified

Childcare support

Offered From the posting source checked Jun 20, 2026

Learning budget

Not verified

Verification

Source-linked checked Jun 7, 2026

Salary

$83K-$138K From the posting source checked Jun 20, 2026

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

19% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center Seattle, Washington, USA AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data-driven, personalized experiences that help AWS customers adopt and grow with our services. Key job responsibilities Technical Implementation & Operations (Primary Focus) • Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP) • Build and configure journey orchestration workflows, segmentation logic, and personalization rules • Execute technical implementations based on journey frameworks and requirements from Digital Strategists • Implement shared foundations approach to enable scalable, reusable journey components • Ensure data integrity and proper integration across marketing technology stack • Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics • Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation Journey Strategy & Framework Support • Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages • Provide technical feasibility and best practice input during journey design workshops and planning sessions • Contribute to journey strategy discussions with insights from platform capabilities and implementation experience • Support the development of next best action and next best content recommendation strategies

Read the full description at www.amazon.jobs. FewerJobs shows a preview and links to the original posting.