Digital Media Specialist, MODE EU

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About this role

Digital Media Specialist, MODE EU London, England, GBR Are you ready to shape the future of digital marketing at Amazon? In this role, you'll drive our mission to build the Amazon brand through innovative, measurable, and high-impact cross-channel campaigns & holistic digital Strategy development. The Digital Media Specialist will focus on programmatic media buying and YouTube campaign management, with expertise in DV360. You will help partner comms planning teams deliver the programmatic component of their campaigns, working closely with external agencies and internal teams to execute best-in-class programmatic advertising. Digital Media Specialists help develop and implement programmatic best practices that will accelerate the team's capabilities and competencies in this channel. You will execute YouTube campaigns using DV360, leveraging 1st, 2nd and 3rd party data and engage with internal creative, campaign and media teams to implement best practice campaigns. You will work closely with the Digital Media Manager, MODE Team Lead, wider XCM media planning team and Amazon DSP Team to evolve programmatic capabilities across key strategic pillars, developing use across existing and emerging programmatic channels and improving measurement capabilities with on-platform measurement and 3rd party tools. A day in the life Start your day at LHR16, level 7, catching up with the MODE and XCM Media team over coffee before diving into the day's priorities. Once settled, review your live EU campaigns in DV360, checking performance metrics and pacing to identify any immediate optimization needs. Throughout the morning, join weekly agency stand-ups where you'll discuss campaign pacing and creative performance

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