Category Marketing Manager, Amazon Consumables

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About this role

Category Marketing Manager, Amazon Consumables Bengaluru, Karnataka, IND Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India. Key job responsibilities Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Develop winning amazon homepage and category page strategies Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses on site initiatives. Develop the category's style guidelines, merchandising calendar, promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimise performance. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer

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