Manager, Mobile UA

Benefits

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About this role

Manager, Mobile UA Kirkland, Washington, United States 2K's Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games. What We Need: We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager, Mobile User Acquisition, this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience, creative, and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams. The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative, and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland, WA. What You Will Do: - Development and implementation of world-class new user acquisition and retargeting strategies. - Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance. - Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods,

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