Marketing Strategy Specialist

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Salary

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401(k) match

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Schedule

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Weekend work

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Application

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Deadline

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About this role

Marketing Strategy Specialist Los Angeles, California MARKETING STRATEGY SPECIALIST WHAT IS THE OPPORTUNITY? The Marketing Strategy Specialist will help develop, execute, and monitor marketing programs across a variety of channels. Responsibilities will include researching the market, analyzing trends to help develop marketing strategy for the various lines of business at City National, and provide overall support on how to best reach key target markets.The Marketing Strategy Specialist will report directly to the Marketing Strategy manager and work collaboratively with the broader Marketing Strategy team on special projects as assigned. WHAT WILL YOU DO? Develop, implement, and track marketing strategy campaigns and programs. Accountable for key project tasks in Adobe Workfront on behalf of Marketing Strategy team, including but not limited to the development of the Business Requirement Document (BRD), ongoing check-ins with the Product, Sales, and Marketing project teams, supply approved Product disclosures, monitor the production of the project and maintain awareness of project risks. Assist Marketing Strategy Managers in managing integrated marketing campaigns across offline and online channels. Conduct market research and analyze trends to identify new marketing opportunities. Support the Marketing Strategy team with marketing activities in various areas, including integrated campaigns and sponsorships/event planning. Assist with analyses of marketing data, including campaign metrics, conversion rates, and online traffic in order to improve future marketing strategies and campaigns. This includes in-campaign and post campaign communications. Collaborate with other internal marketing and corporate communication teams to help develop and monitor strategic marketing initiatives. Liaise with all key stakeholders to

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