Director, F1

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Director, F1 Ireland RESPONSIBILITIES - Own the strategy and day-to-day management of WHOOP's F1 integrations, serving as the primary point of contact for external stakeholders and partners in the sport - Develop annual partnership plans for F1, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels - Ensure all contractual deliverables are tracked, satisfied, and maximized - including brand exposure, content rights, hospitality, digital inventory, and activation entitlements - while maintaining compliance with partner approval processes and guidelines - Manage the P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines - Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements - Manage licensed footage rights and image usage in compliance with brand frameworks - Lead planning and execution of F1 activations across the race calendar - trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends - Support #WHOOPLive executions, where applicable, coordinating with production and media teams to explore biometric integrations across qualifying and race coverage - Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets - driver storytelling, race-day content, and campaign creative for tentpole moments - Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis - Partner with Brand Media to align F1 media investment with

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