VP, Product Marketing

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$230K-$270K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

169% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

VP, Product Marketing New York City Via is using technology to transform transportation around the world. From changing a single person's daily commute to reducing humanity's collective environmental footprint - we've got huge goals. As Vice President of Product Marketing , you'll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go‑to‑market (GTM) strategies in order to build Via's reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via's product story and bringing it to life in ways that are clear, compelling, and differentiated. You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters. What You'll Do: - Craft Via's product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper). - Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding. - Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints. - Enable GTM teams to win by delivering messaging, playbooks,

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