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VP, Product Marketing

Via - New York City

Posted Dec 5, 2025

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
Not verified
Learning budget
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Verification
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Salary
$230K-$270K From the posting source checked Jun 20, 2026
401(k) match
Reported not verified - source not recorded; source URL not recorded; timestamp not recorded

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Market context

U.S. role benchmark (BLS OEWS)
$102,662 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.4% - Faster than average

144% above the BLS role benchmark for product management aggregate.

Matched to SOC 11-1021 - Product Management aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Product From the posting source checked Jun 20, 2026
Seniority
Director Plus From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
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Company

Equity
Offered From the posting source checked Jun 20, 2026

Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

VP, Product Marketing New York City Via is using technology to transform transportation around the world. From changing a single person's daily commute to reducing humanity's collective environmental footprint - we've got huge goals. As Vice President of Product Marketing , you'll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go‑to‑market (GTM) strategies in order to build Via's reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via's product story and bringing it to life in ways that are clear, compelling, and differentiated. You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters. What You'll Do: - Craft Via's product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper). - Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding. - Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints. - Enable GTM teams to win by delivering messaging, playbooks,

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