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VP, Consumer Growth Marketing

Via - New York City

Posted May 27, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
Not verified
Learning budget
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Verification
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Salary
$200K-$275K From the posting source checked Jun 20, 2026
401(k) match
Reported not verified - source not recorded; source URL not recorded; timestamp not recorded

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

155% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Director Plus From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
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Company

Equity
Offered From the posting source checked Jun 20, 2026

Application

Cover letter
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Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

VP, Consumer Growth Marketing New York City Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally. As the VP of Consumer Growth Marketing (Rider Growth) at Via, your mission will be to make public transit the mode of choice in communities around the world. You will lead a global team of marketers to spearhead rider growth, engagement, and customer insights across all markets where Via operates, including expansion efforts for Citymapper. Joining this team means leading the core of our end-user experience, building lifecycle strategy from initial launch awareness to long-term loyalty, and directly driving the revenue performance of our business. About the Role: - Lead company-wide Rider Growth and Rider Insights functions, ensuring the voice of the end-user is systematically integrated into Product, Policy, and Operations strategies. - Optimize user acquisition, deepen market segmentation, and enhance our targeting capabilities across diverse global demographics. - Oversee global research methodologies, ensuring robust and effective execution of quantitative and qualitative studies, including surveys, focus groups, and on-site field research. - Architect our growth-focused MarTech stack and data infrastructure, optimizing platform connectivity, data feeds, and attribution modeling while maintaining efficiency in marketing spend. - Partner directly with

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