Digital Content Associate Principal

Benefits

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About this role

Digital Content Associate Principal New York City, New York Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally. As a Digital Content Associate Principal at Via, you will own the strategy and execution of our brand's voice across our most critical digital platforms. You will act as a lead storyteller, translating our global impact and technology breakthroughs into compelling content that engages partners, policymakers, and the press. Joining our global Marketing team means working at the fast-paced intersection of technology and transit, where your creativity directly shapes how the world perceives the future of mobility. About the Role: - Architect Via's global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader. - Lead "on-the-ground" asset generation, traveling to partner sites to shoot and edit original, social-first video and photo content that brings our mission to life. - Concept and launch digital ad campaigns, bringing fresh, creative thinking to our paid media efforts to reach key buyers and influencers globally. - Partner closely with the CEO and senior leadership to develop social strategies that amplify our vision through individual voices. - Orchestrate digital

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