ABM (Account-Based Marketing) Associate

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

19% below the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

ABM (Account-Based Marketing) Associate New York City Via is using technology to transform transportation around the world. From changing a single person's daily commute to reducing humanity's collective environmental footprint - we've got huge goals. The ABM (Account-Based Marketing) Associate is a marketing role with some sales-related responsibilities. You will support Via's growth by generating meaningful engagement with our top prospects and customers. You will work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via's market-leading transit solution and facilitate meetings. You are part of Via's Demand Gen team, and will collaborate closely with others to supplement broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach. You will play a critical part in the pursuit of our mission to create equitable and affordable access to public transit in communities around the world. What You'll Do: - Generate engagement and foster relationships with key accounts through multi-channel outreach. - Research accounts and individuals within those accounts. - Become an expert on Via's product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time. - Manage your own pipeline using our CRM tools and tech stack, with an eye towards prioritizing high value opportunities and improving processes for scalability. - Meet and exceed monthly and

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