GTM Lead (Bay Area)

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About this role

GTM Lead (Bay Area) San Francisco, Bay Area, United States ABOUT UNIT Unit is a market leader in embedded finance. We offer ready-to-launch financial services - like banking and capital - and serve millions of end-users across ~100 customers, including Wix, Honeybook, Relay, and more. We're repeat founders with technical backgrounds, working hard to build a successful company that we're proud to work at. Our product moves $40b+ annually and processes 12m+ API calls daily. We've raised $160m+ from top investors including Insight, Accel, and 60+ angels. THE ROLE We're hiring a GTM Lead (Bay Area) to establish and scale Unit's presence in the region at a critical stage of growth. This is a senior, hands-on market-building role combining strategic sales execution with ecosystem development. You will generate and advance strategic opportunities, own complex consultative deals, and convert them into long-term commercial partnerships. You'll build relationships with founders, executives, and investors across the SaaS vertical and fintech ecosystem while representing Unit as a trusted partner in the Bay Area market. This is a revenue-generating role focused on closing strategic accounts and driving revenue growth. You will report directly to the CEO, operating with autonomy while helping shape Unit's go-to-market presence in the region as we scale. This role is based in San Francisco and requires a strong in-person presence across the Bay Area. KEY RESPONSIBILITIES - Own the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing

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