Growth Marketing Specialist - B2B

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Growth Marketing Specialist - B2B Milan, Italy At Scalapay, we're shaping a culture with high standards, independent and critical thought, innovation, ownership, and continuous learning . We operate in a fast-moving, tech-driven environment , and we're looking for people who thrive in change, think boldly, and take initiative. If you're ready to put your potential to the test in a hiring process designed to spotlight exceptional talent, this is your chance to stand out and grow with one of Europe's most ambitious fintech teams . #MakeItHappen #PlayAsATeam #StayCurious #FocusOnCustomer. THE MISSION We are looking for a Growth Marketing Specialist to join our Growth Marketing team and take ownership of the B2B self-service pipeline , the engine that turns inbound merchant requests into live partnerships across Italy, Spain, France, and Portugal . You will think strategically, challenge proposals critically, and drive performance improvements through data, experimentation, and a deep understanding of digital advertising platforms. You will guide an external media agency on campaign operations and coordinate with the internal creative team on ad concepts, while also being hands-on: leveraging AI to prototype assets, building landing pages, and running experiments with the support of advanced LLM tools. KEY RESPONSIBILITIES - Own the performance of B2B paid campaigns across Google Ads and Meta Ads, guiding an external agency to ensure the best strategic and tactical decisions are made; - Manage and evolve HubSpot workflows powering the self-service pipeline: lead qualification, automated communications, deal progression, and merchant nurturing; - Collaborate with the Product team

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