Product Marketing Director, Novus

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Not verified

Salary

$196K-$249K From the posting source checked Jun 20, 2026

401(k) match

Reported not verified - source not recorded; source URL not recorded; timestamp not recorded

Was this benefit information wrong? Tell us.

Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

139% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Director Plus From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Growth-stage From the posting source checked Jun 20, 2026

Equity

Offered From the posting source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Product Marketing Director, Novus San Francisco, CA / New York, NY The Team + The Role Novus is Pendo's answer to a new challenge in software: teams are shipping faster than ever, but still need a reliable way to understand what is happening in their software after it reaches users. The product is aimed at product engineers and application owners building AI-native software, creating a new audience and category opportunity for Pendo. The Product Marketing Director, Novus will be the marketing lead and GTM owner for this new product and category. This role owns narrative, positioning, audience targeting, channel strategy, demand generation, community activation, PLG motion, launch execution, enablement, and the metrics that connect marketing activity to early commercial outcomes. This role is based in-office in San Francisco or New York. What this looks like day-to-day - Messaging and positioning: Develop and maintain messaging, positioning, and talk tracks as Novus evolves. Keep product, sales, marketing, and leadership aligned on how to describe the product, audience, category, and customer value. - End-to-end GTM ownership: Own the full GTM plan for Novus, including audience targeting, channel strategy, campaign execution, launch moments, and success metrics. Build the plan, run it, and own the outcomes. - Top-of-funnel growth: Own top-of-funnel acquisition for Novus by defining the channel mix, running campaigns, and driving early access signups. Connect acquisition activity to activation, free-to-paid conversion, and early revenue outcomes. - Community activation: Build the community presence for Novus from the ground up across developer forums, social channels,

Read the full description at job-boards.greenhouse.io. FewerJobs shows a preview and links to the original posting.