Shopper Insights Manager

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$111,944 U.S. median for this role

Projected growth (BLS Employment Projections)

+13.7% - Much faster than average

Matched to SOC 15-1252 - Data and ML aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Data From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Shopper Insights Manager Country Viet Nam 1. POSITION SNAPSHOT Function / Team: Communication & Marketing Services Location: Ho Chi Minh City, Vietnam 2. POSITION SUMMARY Lead the end ‑ to ‑ end Shopper & Route ‑ to ‑ Market Insights agenda to strengthen Nestl é' s commercial decision ‑ making across all environments - including in ‑ store, out ‑ of ‑ home, e ‑ commerce, and rural. The role develops a holistic understanding of how shoppers behave across channels and missions, turns this into actionable guidance for Sales, Trade Marketing and Marketing , and ensures shopper ‑ led thinking is consistently embedded into Integrated Commercial Plan (ICP), Market Business Plan (MBP) and customer plans. As the organization ' s insights expert , this role elevates commercial conversations with customers and internal stakeholders through clear, data ‑ driven, and channel ‑ relevant insight narratives. 3. KEY RESPONSIBILITIES Build and manage an integrated Shopper & RTM insights program: Deliver a continuous understanding of shopper behaviour across channels, missions and environments, ensuring insights clearly inform category, channel and customer strategies. Generate clear, actionable insights through robust analysis: Synthesize quantitative and qualitative data from multiple sources to identify trends, barriers, opportunities and marketplace shifts that guide ICP/MBP inputs. Develop and maintain insight dashboards and tools: Create and refresh dashboards using internal and external data to support decision ‑ making across c

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