Director, Head of Marketing - Portfolio Games
Mattel - El Segundo, CALIFORNIA, United States
Posted Jun 10, 2026
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
- Not verified
- Family-building benefits
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- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Not verified
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Not verified checked Jun 7, 2026
- Salary
- Not verified
- 401(k) match
- Reported from DOL Form 5500 industry filing (not employer-specific)
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Market context
- U.S. role benchmark (BLS OEWS)
- $93,011 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
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Company
Application
- Cover letter
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- Assessment
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- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Director, Head of Marketing - Portfolio Games El Segundo, CALIFORNIA, United States Company Description: CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: Mattel is seeking a strategic and consumer-focused Director, Head of Marketing for Portfolio Games. This role leads a dynamic portfolio of iconic and emerging games brands, including Skip-Bo, Pictionary, Whac-A-Mole, Scrabble, and Trading Cards. It will drive brand growth by shaping compelling consumer experiences across physical gameplay, digital touchpoints, and cultural moments. You will play a critical role in evolving Mattel's Games business-building enduring brands, expanding into new formats, and connecting with players across generations. What Your Impact Will Be: Lead the development and execution of global brand strategies across the Games portfolio, including positioning, target audiences, and annual marketing plans. Drive integrated marketing campaigns across key touchpoints, including digital, social, retail, partnerships, and experiential activations. Own product marketing strategy, including segmentation, messaging, and go-to-market plans for new launches and evergreen titles. Evolve and modernize iconic brands like Pictionary, Scrabble,
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