Associate Manager, Toy Marketing - Innovation

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

Not verified checked Jun 7, 2026

Salary

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401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Associate Manager, Toy Marketing - Innovation El Segundo, CALIFORNIA, United States Company Description: CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: Mattel's Innovation Venture team is responsible for launching breakthrough ideas - new brands, new business models and new ways to play. The Associate Manager, Toy Marketing - Innovation will play a critical role in developing and launching 2+ new brands within the innovation pipeline. This role is ideal for a hands-on product marketer who thrives in fast-moving environments and is energized by building new brands from the ground up. What Your Impact Will Be: Own end-to-end product development for 2+ new brands, from early concept through launch readiness. Lead consumer insights, competitive analysis and market landscaping to inform product positioning, feature sets, pricing tiers, and differentiation strategy. Own toy business performance including revenue, margin and sku productivity. Collaborate with Design, Development, Packaging, Insights, and Finance to ensure products deliver strong consumer value, clear play patterns, and meaningful innovation. Assist in coordinating

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