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Associate Manager, Toy Marketing, Barbie

Mattel - El Segundo, CALIFORNIA, United States

Posted Jun 10, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Not verified
Relocation assistance
Not verified
Childcare support
Not verified
Learning budget
Not verified
Verification
Not verified checked Jun 7, 2026
Salary
Not verified
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Mid From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Company stage
Public-company From the posting source checked Jun 20, 2026
Equity
Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Associate Manager, Toy Marketing, Barbie El Segundo, CALIFORNIA, United States Company Description: CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline. What Your Impact Will Be: Develop toy strategy by segment (core, premium, collector, preschool, etc.). Manage toy pricing architecture and competitive positioning. Partner with leadership to build 3-5 year toy product roadmaps, balancing innovation and refresh cycles. Own consumer/play insights specific to toy usage and play patterns. Collaborate with Design/R&D to bring toys from concept to shelf. Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels Own toy business performance (revenue, margin, SKU productivity). Provide input to Brand Marketing on packaging, messaging, and feature storytelling. Qualifications: What We're Looking For: 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing. Project management: Managing

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