Director of Realty Franchise

Benefits

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Role

Seniority

Staff Plus From the posting source

Schedule

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Weekend work

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Company

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Application

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About this role

Director of Realty Franchise Waco, TX SUMMARY The Director of Realty Franchise Business Development is responsible for leading, growing, and elevating Magnolia Realty through improved profitability, disciplined franchise expansion, and strategic integration into the broader Magnolia brand. This role sets the strategic direction for the realty franchise portfolio, ensures franchise performance and accountability, and activates Magnolia's brand, marketing, technology, and operational teams to support long-term growth. This leader will work closely with headquarters teams to drive brand consistency, geographic real estate strategy, marketing activation, sponsorship alignment, and technology implementation across the realty ecosystem. They will also partner closely with each franchise leader to support growth trajectories, ensure operational readiness, uphold brand and cultural standards, and manage financial obligations and reporting requirements. Th is position works from Magnolia Headquarters in Waco, Texas . It reports to the Chief Operating Officer and has supervisory responsibilities. ESS ENTIAL DUTIES AND RESPONSIBILITIES Develop and execute the strategic growth plan and long-term vision for Magnolia Realty franchises, balancing profitability, expansion, and brand integration* Provide leadership, coaching, and accountability to franchise partners on financial performance, royalty/fee payments, operational standards, and brand compliance* Build growth roadmaps with franchise partners and conduct regular business reviews covering competitive analysis, sales, profitability, operational gaps, and cultural alignment* Partner with Brand, Marketing, and Creative teams to b ring the Magnolia ethos to life across realty markets through campaigns, sponsorships, strategic events, and high-visibility brand initiatives Build and manage the support infrastructure for franchise success, including onboarding, training, compliance, and performance management

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