Digital Marketing Specialist

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Mid From the posting source

Schedule

Shift type

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Weekend work

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Company

Equity

Offered From the posting source

Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Digital Marketing Specialist Waco, TX SUMMARY At Magnolia, the Digital Marketing Specialist supports the execution, optimization, and reporting of digital marketing efforts across key channels including paid and organic search. This role plays a hands-on part in implementing and advancing Magnolia's search engine optimization (SEO) strategy and managing pay-per-click (PPC) advertising campaigns - particularly Google Ads - to drive qualified traffic, improve visibility, and support revenue growth. The Digital Marketing Specialist contributes to the success of product launches, sitewide promotions, and evergreen marketing initiatives by strengthening Magnolia's online presence through thoughtful, data-informed digital tactics. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Digital Marketing and has no supervisory responsibilities. ESSENTIAL DUTIES AND RESPONSIBILITIES Manage day-to-day execution of PPC campaigns across Google Ads, including Search, Shopping, Display, and Performance Max* Implement SEO strategies in partnership with Magnolia's SEO agency, supporting both short- and long-term optimization initiatives to improve non-brand search rankings* Manage the smooth execution of campaigns by overseeing the entire process of trafficking and gathering all necessary creative elements well before the launch date* Deploy campaign tactics like optimizing keywords, managing audience lists, creating bid strategies, A/B testing and campaign tracking Provide QA support on all ad units to ensure optimal performance Support Magnolia's marketing calendar by working closely with creative and ecommerce teams Support the Director of Digital Marketing with quarterly budget planning, traffic and revenue forecasting Conduct keyword research, competitive analysis, and on-page optimization to improve organic rankings and Search Engine

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