VP, Head of Paid Media

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Not verified checked Jun 7, 2026

Salary

$240K-$280K From the posting source

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

Was this benefit information wrong? Tell us.

Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

180% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Staff Plus From the posting source

Work mode

Hybrid From the posting source

In-office days

2 days From the posting source

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Equity

Offered Verified - SEC 10-K source

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

VP, Head of Paid Media Charlotte, NC, United States; Denver, Colorado, United States; Seattle, Washington, United States *This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday-Thursday in-office, Monday and Friday remote.* Overview LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace-and performance marketing is the engine that powers that ecosystem. We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system-continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value. We are seeking a Head of Paid Media to lead this engine-owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments. What You'll Own Own end-to-end paid acquisition strategy and execution across all biddable and partner channels. Responsible for scaling lead generation across multiple vertical s , balancing volume, quality, and downstream conversion Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome Drive growth by expanding and optimizing key performance marketing channels, including: SEM (core growth driver) Paid Social Programmatic / Display Affiliate / Partner

Read the full description at job-boards.greenhouse.io. FewerJobs shows a preview and links to the original posting.