Linear/Streaming Lead

Benefits

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About this role

Linear/Streaming Lead New York, New York, United States What we're up to Kalshi launched the first regulated financial exchange that allows people to trade on the anticipated outcome of events. We're now looking for the right people to help us continue to grow and scale. Our vision is to allow people to capitalize on their opinions and hedge risks that relate to their everyday lives, from “Will CPI rise more than 0.5% this month?” to “Will 2023 be the hottest year on record?” We're on a long journey in uncharted territories and are looking for passionate and outlier members excited to embark on this voyage toward building the future of the financial system. Role Roadmap Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment. Key Responsibilities Media Strategy & Buying - Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets - Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition Market & Audience Analysis - Analyze audience data, ratings, reach/frequency, and performance metrics to

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