Freelance Brand Strategy Director

Benefits

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

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Weekend work

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About this role

Freelance Brand Strategy Director New York, NY Freelance Brand Strategy Director Contract Duration: 4 weeks, 40 hours per week Location: NYC We're looking for a Freelance Brand Strategy Director to help shape a high-impact brand narrative for a leading ready-to-drink beverage brand (confidential). This role is for someone who thrives at the intersection of data, insight, and storytelling-able to translate research into compelling strategic platforms that unlock powerful creative. What You'll Do - Lead brand strategy development from discovery through creative brief - Synthesize quantitative and qualitative research into clear, actionable insights - Identify cultural tensions, audience motivations, and whitespace opportunities - Craft a compelling brand narrative and positioning that inspires creative teams - Partner closely with creative leads to ensure strategy is expressed effectively in execution - Build and present strategic frameworks, decks, and storytelling that resonate with senior stakeholders - Guide messaging architecture, tone of voice, and campaign platforms What We're Looking For - Proven experience in brand strategy, preferably at an agency or in a freelance leadership role - Strong ability to turn complex data and research into clear, engaging stories - Exceptional writing and presentation skills - Experience developing positioning, insights, and creative briefs that lead to breakthrough work - Comfort operating in fast-paced, collaborative environments with multiple stakeholders - Strategic thinker with a sharp point of view and attention to detail Preferred Experience - Background in beverage, alcohol, or CPG categories-especially ready-to-drink (RTD) brands - Experience working on confidential or high-profile pitches Engagement Details -

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