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Growth Marketing Specialist (N. America)

iHerb - United States of America - Irvine, California

Posted Jun 1, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Not verified
Relocation assistance
Not verified
Childcare support
Not verified
Learning budget
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Verification
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Salary
$54K-$95K From the posting source checked Jun 20, 2026
401(k) match
Not verified

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

20% below the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Mid From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Application

Cover letter
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Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Growth Marketing Specialist (N. America) United States of America - Irvine, California Job Summary: We are looking for a Growth Marketing Specialist, North America to support the execution, optimization, and operational management of paid media campaigns across key markets. The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across assigned performance media platforms. Job Expectations: - Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting. - Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. - Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans. - Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs. - Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. - Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets. - Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features. - Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking. - Partner with

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