Director, Brand Strategy

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$180K-$210K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

110% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Director, Brand Strategy United States of America - Irvine, California Job Summary: We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand positioning, architecture, and market differentiation. This leader will translate business objectives, customer insights, and market dynamics into a cohesive global brand strategy, ensuring alignment across regions, functions, and channels. Unlike a traditional creative production lead, this role is fundamentally strategic: shaping how iHerb shows up in the world, ensuring consistency across markets, and translating business priorities into a cohesive brand system. The role serves as the organization's central authority on brand strategy, distinct from creative production and campaign execution functions. They will possess excellent leadership skills, the ability to inspire and motivate a team, and have the ability to effectively communicate their ideas to multiple teams and stakeholders. This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management. Job Expectations: Brand Strategy & Positioning - Define and continuously refine iHerb's global brand positioning, narrative, and value proposition - Translate business and market insights into clear brand strategies across regions and customer segments - Partner with leadership to align brand direction with company growth priorities - Develop long-term (3-5 year) brand strategy and equity-building initiatives - Define brand architecture across product categories, customer segments, and global markets - Establish KPIs and measurement frameworks for brand health

Read the full description at job-boards.greenhouse.io. FewerJobs shows a preview and links to the original posting.