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Brand Partnerships Manager, Emerging Brands

iHerb - United States of America - Irvine, California

Posted May 19, 2026

Benefits

Parental leave
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Non-birth-parent leave
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Family-building benefits
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  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
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401(k) match
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Market context

Median wage (BLS OEWS)
$93,011 national median
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

3% above the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type
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Weekend work
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Application

Cover letter
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Assessment
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Deadline
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Where they hire

State eligibility is not yet verified.

About this role

Brand Partnerships Manager, Emerging Brands United States of America - Irvine, California Job Summary: The Brand Partnerships Manager (Emerging & Celebrity Brands) will play a key role in building and scaling iHerb's portfolio of emerging and celebrity-led brands, with a strong focus on successful brand launches. This role is responsible for identifying high-potential new and celebrity-backed brands, leading end-to-end launch strategies, and accelerating growth through impactful partnerships and go-to-market execution across iHerb's global platform. Job Expectations: - Identify, Evaluate, and Launch Emerging & Celebrity Brands: Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands with high growth potential. Lead launch readiness planning, ensuring brands are positioned for successful debut on iHerb across key markets. - End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth. - Campaign Development and Execution: Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands. - Partnership and Relationship Management: Serve as the primary Marketing point of contact for emerging and celebrity brand partners, managing relationships from onboarding through post-launch optimization. Ensure alignment on launch goals, performance KPIs, and long-term growth strategies. - Media, PR, and Launch Moments: Work closely with Communications to create compelling launch moments, including press coverage, influencer activations, and PR strategies that maximize visibility for

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