Content Lead

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About this role

Content Lead San Francisco, California, United States Hilbert is a scalable, data science-first growth infrastructure that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that move sustainable growth. Fully agentic by design, Hilbert compresses months-long decision cycles into minutes. From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. We're also co-building alongside leading AI companies. A small, select group of growth operators sit at the core of our company. These minds shape how Hilbert's intelligence layer evolves, how customers grow, and how the company goes to market. THE ROLE You will build and run Hilbert's content engine from the ground up: editorial strategy, video and media programming, sales enablement materials, customer stories, website copy, and the thought leadership that makes Hilbert the most credible voice in the room on B2C growth intelligence. Core Responsibilities Brand, Thought Leadership & Organic Presence - Own Hilbert's editorial voice and brand positioning across all channels. Ensure that everything published under the Hilbert name reflects a clear, earned, and consistent point of view on B2C growth intelligence. - Write and publish original long-form content: essays, frameworks, and category-defining pieces that position Hilbert as the authoritative voice for operators who take B2C growth seriously. - Drive Hilbert's organic content strategy: identify the topics, formats, and channels where the audience is paying attention, and build a presence that compounds. - Own the LinkedIn presence for both the company page and founder

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