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Head of Global Customer & Market Insights

GetYourGuide - Berlin

Posted May 28, 2026

Benefits

Parental leave
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Non-birth-parent leave
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Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Senior From the posting source checked Jun 20, 2026

Schedule

Shift type
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Weekend work
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Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Head of Global Customer & Market Insights Berlin Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it's all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Your mission You'll be the go‑to voice of the customer for the organisation - owning our learning agenda, elevating brand health measurement, and turning research into clear decisions that move the business. What you'll do - Own the learning agenda for Brand Marketing: define priority questions, map knowledge gaps, and align stakeholders on the roadmap. - Lead brand health measurement: evolve our tracking framework (awareness, consideration, preference, associations, mental availability), set targets with Brand leadership, and report progress with clarity. - Run customer research end‑to‑end: drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement; choose the right methods and balance rigor vs. speed. - Support Creative, Supply Marketing and PR: design dedicated pre/post studies, partner selection, and campaign readouts that sharpen strategy and creative. - Make insights accessible and actionable: create crisp pagers and exec summaries, run “insights roadshows,” and maintain a searchable library so teams can self‑serve. - Modernize our toolkit: pilot AI‑assisted

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