Media Associate

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Salary

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401(k) match

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Schedule

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Weekend work

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Application

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Assessment

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Deadline

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Where they hire

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About this role

Media Associate New York City THE POSITION Our roster has an opening with your name on it We are currently looking for a Media Associate to support above-the-line (ATL) media operations for our US Casino Marketing team. This role will contribute to campaign strategy, execution, optimization, and reporting across Linear TV, OTT/CTV, OOH, Direct Mail and select direct partnerships. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Campaign Management & Execution - Support the day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail) - Work cross-functionally with Brand Marketing, Analytics & Media Ops on campaign development and implementation - Liaison between internal stakeholders and media agencies managing day-to-day needs and deliverables - Generate inputs and insights for reporting based on performance, competitive (SOV), creative and spend analysis Optimization & Strategy - Assist with building media plans to meet KPIs across multiple tactics, establishing and exceeding benchmarks, identifying opportunities for improvement and optimization - Make thoughtful recommendations to key stakeholders to improve overall channel/campaign performance and inform future planning - Enhance internal processes for media campaign management, including creative strategies and briefs to drive greater awareness Budgeting & Financial Management - Support budgeting, invoicing, reconciliations, and partner authorizations Oversee campaign and channel budgets, including weekly and

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