Customer Marketing Associate - Lifecycle

Benefits

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401(k) match

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Schedule

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Weekend work

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Application

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About this role

Customer Marketing Associate - Lifecycle New York City THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, DataScience, Brand, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play - Own end-to-end execution of lifecycle marketing campaigns across key customer segments, ensuring alignment with retention goals, commercial priorities, and budget constraints - Partner with Data Science to operationalize model-driven marketing strategies, leveraging predictive insights to optimize targeting, personalization, and player value - Collaborate with experimentation teams to build and execute structured test-and-learn roadmaps, driving continuous optimization and measurable ROI - Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness - Act as a key stakeholder liaison, communicating campaign strategy, performance insights, and recommendations to internal partners and leadership - Monitor, analyze, and report on campaign performance

Read the full description at www.fanduel.careers. FewerJobs shows a source-linked preview and links to the original posting.