Software Engineer, Growth

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About this role

Software Engineer, Growth San Francisco fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. About this role You'll sit at the intersection of engineering, product, and GTM. Your scrappy prototypes, experiments, and content will be the first touchpoint for new creators, studios, and Fortune 500 innovation teams. When you do your job well, the rest of the company feels it in tomorrow's dashboards. What you'll do Spin up lightweight client libraries, demo apps, or event microsites in a few hours. Run data-driven experiments. Segment cohorts, design A/B tests, and automate reporting. We have a clear, metric-based view of acquisition cost and activation rate for every segment. Draft compelling blog posts, tweets, and teardown threads (zero “AI slop”). Our content consistently drives qualified sign-ups and sparks industry conversations. Own customer touchpoints: Meet prospects, debug their first calls, and represent fal at meetups and hackathons. Prospects leave every interaction saying, “These folks get it-and ship fast.” Identify high-leverage problems, time-box

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