Performance Marketing Manager (Türkiye)

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About this role

Performance Marketing Manager (Türkiye) Türkiye fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. About this role You'll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you'll drive qualified traffic, conversions, and revenue. What you'll do - Build and scale a high-performing acquisition engine across search and paid social - Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue - Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works - Partner with marketing and product teams to align on priorities, launches, and messaging - Drive experimentation across channels, landing pages, and funnel conversion - Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements - Build scalable reporting and attribution to tie spend to revenue - The majority of the team

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