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Marketing Specialist (Brand Manager)

Department of the Air Force - Kelly AFB, Texas

Posted Jun 10, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
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401(k) match
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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Mid From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Equity
Offered From the posting source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Required From the posting source checked Jun 20, 2026
Deadline
Not stated

Where they hire

Hires in: TX From the posting source checked Jun 20, 2026

About this role

Marketing Specialist (Brand Manager) Kelly AFB, Texas Summary This position is Non-Appropriated Fund (NAF) and will be assigned to the Air Force Services Center at Port San Antonio, TX. This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits. Duties The purpose of this position is to strengthen the commercial performance, competitive positioning, and enterprise-wide market identity of Air Force Services (AFS) business operations. The incumbent serves as the enterprise Brand Manager, responsible for developing and executing brand strategy that supports the business objectives, revenue generation, customer engagement, and market differentiation of AFS programs-including Golf, Bowling, Outdoor Recreation, Aero Clubs, Food & Beverage, Arts & Crafts, Community Centers, and other NAFI business units. The incumbent applies expert knowledge of commercial marketing, brand equity management, and business operations to ensure the AFS brand is positioned effectively across all programs, channels, and installations. The incumbent develops and executes the enterprise brand strategy for Air Force Services by applying commercial marketing principles, customer behavior insights, competitive analysis, and business performance objectives across all AFS revenue-generating programs. The position evaluates market dynamics, customer segments, and competitive positioning to inform brand architecture, naming conventions, and strategic brand decisions that influence program profitability and enterprise value. The incumbent develops, maintains, and enforces enterprise brand policy-including visual identity standards, naming conventions, brand architecture, and trademark usage-ensuring alignment with business strategy, customer experience expectations, and Department of the Air Force requirements. The role reviews

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