Performance Marketing Specialist, Mobile

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About this role

Performance Marketing Specialist, Mobile Buenos Aires Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions. We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms. WHAT YOU WILL DO - Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels. - Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets. - Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution. - Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts. - Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis. - Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools. - Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams. WHAT YOU WILL NEED - 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA). -

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