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Senior Demand Generation Manager

AppsFlyer - Herzliya

Posted Dec 24, 2025

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About this role

Senior Demand Generation Manager Herzliya We're looking for a Demand Generation Manager to own and scale our paid social engine across LinkedIn and Meta. This is not a campaign manager role - not even close. The right person will architect how we run paid social and how it plugs into the broader digital ecosystem AppsFlyer leads in. You'll lead strategy and execution end-to-end - from campaign structure, messaging, and creatives, to the AI-powered systems behind them - turning paid social into an efficient pipeline engine. This role is ideal for B2B marketers who think like builders - equal parts performance marketer, AI orchestrator, and creative strategist - thriving independently in a fast-paced, pipeline-focused environment selling to enterprise audiences. What You'll Do - Own paid social end-to-end (LinkedIn & Meta) - planning, execution, creatives, messaging, optimization, and scaling against aggressive pipeline KPIs across multiple regions and languages. - Know your audience so deeply it's almost weird. Partner with content, creative, product marketing, localization, analytics, and sales to build ads and funnels that make enterprise buyers think "this brand gets exactly what I'm dealing with." - Build the operating system behind the campaigns - design automated workflows and AI-powered processes that handle 80% of the operational work, so your focus stays on the 20% that actually matters. Combine LLMs, no-code platforms, and ad platform APIs into workflows that compound team output. - Turn granular activity into a unified strategy - combine multiple geos, verticals, pains, and solutions into a scalable plan, built

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