Senior Machine Learning Engineer – Ads Predictions

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401(k) match

Listed Source: EMPLR_CONTRIB_INCOME_AMT. source Last checked Jun 13, 2026.

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About this role

Senior Machine Learning Engineer – Ads Predictions Cupertino, United States of America At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone! We're is looking for a highly skilled and motivated Machine Learning Engineer to join our Predictions group. We build the core machine learning models that power ad predictions and monetization across Apple's App Store and News platforms. The ideal candidate will bring deep expertise in machine learning, information retrieval, and large-scale modeling, and will thrive in a fast-paced, privacy-first environment. You'll work at the intersection of applied ML, deep learning, and retrieval systems-developing models that predict user interaction, optimize marketplace outcomes, and scale across billions of queries. You'll also explore and operationalize emerging techniques in Large Language Models (LLMs), Reinforcement Learning, and representation learning to advance Apple's ad prediction systems. Design and implement ML models to improve predictions of user interaction, click-through rate (CTR), and conversion rate (CVR) Develop and optimize retrieval algorithms, leveraging techniques from classical IR and modern deep learning Contribute to

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