Senior Data Scientist, Marketing Analytics

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401(k) match

Listed Source: EMPLR_CONTRIB_INCOME_AMT. source Last checked Jun 13, 2026.

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About this role

Senior Data Scientist, Marketing Analytics Cupertino, United States of America At Apple, extraordinary products begin with a deep understanding of the people who use them. The Product Marketing Analytics team sits at the intersection of data science and marketing strategy, transforming customer data into communications that resonate with Apple product owners worldwide. As a Senior Data Scientist, you will partner with Marketing Communications and cross-functional teams to develop insights, dashboards, and predictive models that enable more relevant and meaningful customer engagement. You will proactively identify opportunities, apply advanced analytical and AI-driven approaches, and deliver end-to-end solutions that shape how millions of people experience Apple products. As a Senior Data Scientist on the Product Marketing Analytics team, you will generate customer insights and build predictive models to support personalized, data-driven marketing communications. You will identify business problems, define analytical frameworks, and translate complex data into clear visualizations and actionable recommendations that inform marketing strategy, product adoption, and customer engagement. You will lead analytical initiatives end-to-end-from scoping and data preparation to modeling and delivery-while partnering with Engineering and Machine Learning teams to build scalable solutions. You will also leverage modern AI and LLM-based tooling to accelerate workflows and enhance analytical output. Proactively identify business problems and analyze customer behavior to inform strategies for product purchase, upgrades, and cross-product expansion Translate analytical findings into clear visualizations and actionable recommendations for Marketing Communications and cross-functional partners Design, build, and maintain Tableau dashboards to track the impact of product launches and marketing activities on a

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