Senior Marketing Manager, Brand Awareness, AWS Marketing

Benefits

Parental leave

6 weeks From the posting source checked Jun 20, 2026

Non-birth-parent leave

6 weeks From the posting source checked Jun 20, 2026

Family-building benefits

• Fertility benefits: Offered From the posting source checked Jun 20, 2026
• Adoption assistance: Offered From the posting source checked Jun 20, 2026
• Surrogacy assistance: Not verified

Mental health support

Offered From the posting source checked Jun 20, 2026

Relocation assistance

Not verified

Childcare support

Offered From the posting source checked Jun 20, 2026

Learning budget

Not verified

Verification

Source-linked checked Jun 7, 2026

Salary

$125K-$170K From the posting source checked Jun 20, 2026

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

Was this benefit information wrong? Tell us.

Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

59% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Senior From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Marketing Manager, Brand Awareness, AWS Marketing Seattle, Washington, USA The AWS Global Brand Advertising Team is seeking an experienced, strategic, and entrepreneurial Senior Marketing Manager, Brand Awareness to drive high-impact marketing initiatives within the AWS Brand Awareness vertical. This role sits at the intersection of brand strategy, demand generation, and emerging marketing innovation, reporting into the Program Management, Media, and Operations organization within AWS Brand. The ideal candidate will be a strategic thinker and operational leader who thrives in ambiguity, can manage the full lifecycle of complex marketing initiatives, and possesses the creative vision to pioneer new programs that elevate the AWS brand in a highly competitive landscape. You will define strategy and measurement with limited guidance, aggregate and analyze inputs from multiple sources to formulate marketing approaches, and influence partner teams' initiatives and cross-functional roadmaps. This role requires someone who can connect long-term brand building with measurable business outcomes. Key job responsibilities 1. Brand-to-Demand Strategy Own the strategic connection between upper-funnel brand awareness activations and meaningful downstream demand generation. Partner with the IDC (Integrated Demand Center) to architect strategies that bridge brand campaigns to lower-funnel demand activities. • Lead development and execution of brand campaigns that connect awareness to measurable demand generation outcomes in support of the IDC • Define the measurement framework for brand-to-demand attribution, working with research and analytics teams to establish success criteria • Build and maintain strong partnerships across the demand generation ecosystem including Product Marketing, Sales, Field Marketing, and Account-Based Marketing • Evaluate

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