Senior Brand Strategist, AWS Brand Strategy

Benefits

Parental leave

6 weeks From the posting source checked Jun 20, 2026

Non-birth-parent leave

6 weeks From the posting source checked Jun 20, 2026

Family-building benefits

• Fertility benefits: Offered From the posting source checked Jun 20, 2026
• Adoption assistance: Offered From the posting source checked Jun 20, 2026
• Surrogacy assistance: Not verified

Mental health support

Offered From the posting source checked Jun 20, 2026

Relocation assistance

Not verified

Childcare support

Offered From the posting source checked Jun 20, 2026

Learning budget

Not verified

Verification

Source-linked checked Jun 7, 2026

Salary

$141K-$191K From the posting source checked Jun 20, 2026

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

78% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Senior From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Brand Strategist, AWS Brand Strategy Seattle, Washington, USA AWS Brand Strategy is a newly coalescing team with an ambitious mandate: make brand a growth engine for the business and become the voice of customer perception inside AWS. We are a small, senior group of strategists who believe brand is not a downstream execution function - it is an upstream growth lever that shapes demand, pricing power, and long-term competitive advantage. This role sits at the intersection of brand systems, marketing science, behavioral psychology, and B2B technology marketing. You will develop and steward brand strategy frameworks that drive consistency, distinctiveness, and long-term brand equity across one of the most complex and consequential technology portfolios in the world. You will bring rigorous, evidence-based thinking - grounded in marketing effectiveness research and cognitive/behavioral science - to every recommendation you make. The ideal candidate is equally comfortable building brand architecture models, writing messaging frameworks, interpreting marketing mix data, and presenting strategy to senior leaders. You are energized by the opportunity to shape a nascent function from the ground up, and you have a track record of translating complex, multi-product B2B technology portfolios into clear, compelling brand narratives that move markets. Key job responsibilities Brand Strategy & Architecture • Develop and maintain brand architecture frameworks for a growing, complex technology portfolio • Contribute to naming, prefixing, and endorsement strategies that balance discoverability with portfolio coherence • Author messaging platforms, value propositions, and positioning frameworks for new and existing services • Translate brand strategy into

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