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Principal UX Designer, Prime Video Experience Design (PVXD)

Amazon - San Francisco, California, USA

Posted Jun 12, 2026

Benefits

Parental leave
6 weeks From the posting source checked Jun 20, 2026
Non-birth-parent leave
6 weeks From the posting source checked Jun 20, 2026
Family-building benefits
  • Fertility benefits: Offered From the posting source checked Jun 20, 2026
  • Adoption assistance: Offered From the posting source checked Jun 20, 2026
  • Surrogacy assistance: Offered From the posting source checked Jun 20, 2026
Mental health support
Offered From the posting source checked Jun 20, 2026
Relocation assistance
Not verified
Childcare support
Offered From the posting source checked Jun 20, 2026
Learning budget
Not verified
Verification
Source-linked checked Jun 7, 2026
Salary
$180K-$244K From the posting source checked Jun 20, 2026
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$66,396 U.S. median for this role
Projected growth (BLS Employment Projections)
+3.5% - Average

220% above the BLS role benchmark for design aggregate.

Posted salary is far from this role benchmark; treat it as low confidence.

Matched to SOC 27-1024 - Design aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Design From the posting source checked Jun 20, 2026
Seniority
Principal From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Equity
Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Principal UX Designer, Prime Video Experience Design (PVXD) San Francisco, California, USA Are you interested in shaping the future of entertainment? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is changing the way people watch movies and TV. From one service, we're delivering versatile ways to watch hundreds of thousands of movies, TV series, and live events on the web, mobile, and TV. Our service is available in more than 200 territories globally, and we're just getting started. Prime Video is seeking a Principal UX Designer for an experimental, forward-thinking design lab exploring the frontier of generative AI, conversational experiences, and emergent entertainment technologies. This is not a traditional design role; it's a creative partnership at the edge of what's possible. You'll be pushing the boundaries of what Prime Video can become in an AI-first world. You'll hypothesize bold experiences - from conversations with AI characters inspired by entertainment properties to generative video and dynamic, personalized content - and bring them to life through rapid prototyping and iterative experimentation. This role sits at the intersection of moonshot thinking and hands-on craft. You'll be equally comfortable sketching a conversation flow with an LLM-powered character as you are pulling emerging generative tools (Runway, Luma AI, generative imagery platforms) into the product vision. You'll think metamorphically - not anchored to what Prime Video is today, but what it could become tomorrow. Key job responsibilities Frontier Design & Experimentation: * Design end-to-end experiences at

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