Principal Product Manager - Technical, Amazon Demand Tech Campaign Creation

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About this role

Principal Product Manager - Technical, Amazon Demand Tech Campaign Creation New York, New York, USA Lead the strategic vision for media buying experiences at Amazon DSP, shaping how sophisticated advertisers plan and execute programmatic campaigns at scale. You'll drive product strategy across multiple organizations, balancing immediate delivery with long-term innovation while influencing critical decisions that impact campaign performance globally. Key job responsibilities - Define and communicate product strategy for campaign creation experiences, balancing near-term delivery with long-term vision while adapting to evolving advertiser needs and platform capabilities - Lead cross-functional alignment across multiple organizations by creating clear product artifacts, facilitating strategic discussions, and making transparent trade-off decisions between competing priorities - Collaborate with engineering teams to evaluate technology decisions, assess architectural trade-offs, and guide product enhancements that improve workflow efficiency and campaign performance - Drive roadmap ownership by identifying high-impact product improvements, prioritizing features that address key advertiser pain points, and defining the strategic direction for the platform - Partner with stakeholders including advertisers, agencies, and internal teams to gather insights, validate product direction, and ensure alignment on functionality and user experience across systems A day in the life In this role, you'll focus on defining and evolving the campaign creation experience within Amazon DSP. You'll spend time collaborating with engineering teams to evaluate technology trade-offs, working with cross-functional partners to align on product direction, and synthesizing feedback from advertisers and agencies to inform your strategic roadmap. You might facilitate a design review to refine the user experience for campaign

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