Principal, Executive Audience Messaging & Narrative Strategy, AWS Global Executive Marketing

Benefits

Parental leave

6 weeks From the posting source

Non-birth-parent leave

6 weeks From the posting source

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Source-linked checked Jun 7, 2026

Salary

$156K-$211K From the posting source

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

97% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Staff Plus From the posting source

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Equity

Offered Verified - SEC 10-K source

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Principal, Executive Audience Messaging & Narrative Strategy, AWS Global Executive Marketing Arlington, Virginia, USA Are you a storyteller who can translate AI and cloud innovations into compelling narratives that resonate with C-suite leaders? Do you have the technical depth to engage with CIOs and CTOs, and the business acumen to inspire CFOs, CEOs, Boards of Directors, and beyond? AWS is seeking an executive audience messaging and narrative leader to shape how business and technology leaders understand AI and cloud innovation. You'll own end-to-end narrative strategy, from defining the value propositions that differentiate AWS to building the messaging frameworks and content that bring them to life for executive audiences. You'll architect messaging frameworks, create signature content that scales across precision engagements with executives and larger channels (digital, events), and ensure AWS shows up with consistent, compelling stories for senior audiences. This role works at the intersection of AWS's go-to-market ecosystem partnering with Product Marketing, Industry and Account-Based Marketing, Analyst Relations, Corporate Communications, customers, and other key functions to shape audience narratives and drive alignment. This role sits within Global Executive Marketing (GEM), which is responsible for driving the integrated go-to-market strategy for executive audiences across AWS and nurturing relationships to advocacy through a global portfolio of Executive Engagement programs. Key job responsibilities Know Your Executive Customer Deeply ● Conduct an audit of existing executive-facing messaging and content to identify opportunities for greater consistency, impact, and differentiation ● Build a deep, research-backed understanding of executive personas-with particular focus on business-oriented roles (i.e.

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