Principal Design Lead, AWS Brand & Creative
Amazon - Seattle, Washington, USA
Posted May 21, 2026
Benefits
- Parental leave
- 6 weeks From the posting source checked Jun 20, 2026
- Non-birth-parent leave
- 6 weeks From the posting source checked Jun 20, 2026
- Family-building benefits
- Mental health support
- Offered From the posting source checked Jun 20, 2026
- Relocation assistance
- Not verified
- Childcare support
- Offered From the posting source checked Jun 20, 2026
- Learning budget
- Not verified
- Verification
- Source-linked checked Jun 7, 2026
- Salary
- $168K-$227K From the posting source checked Jun 20, 2026
- 401(k) match
- Reported from DOL Form 5500 industry filing (not employer-specific)
Was this benefit information wrong? Tell us.
Market context
- U.S. role benchmark (BLS OEWS)
- $55,390 U.S. median for this role
- Projected growth (BLS Employment Projections)
- -0.1% - Decline
256% above the BLS role benchmark for teaching and education aggregate.
Posted salary is far from this role benchmark; treat it as low confidence.
Matched to SOC 25-2021 - Teaching and Education aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Company
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Principal Design Lead, AWS Brand & Creative Seattle, Washington, USA AWS is looking for a Principal Design Lead to serve as a design authority across our brand ecosystem. This is a senior individual contributor role focused on raising the bar for design quality, consistency, and strategic impact across everything we make, say, and do - from marketing campaigns and events to product experiences and developer touchpoints. You are a systems thinker with deep design craft, operating at the intersection of brand strategy, design systems, and production reality. You won't manage a team - you will influence and collaborate with many of them. Your role is to raise the bar, champion coherence, and ensure our design language scales gracefully across AWS's complex, multi-audience ecosystem. This role requires someone who can hold both the 30,000-foot strategic view and the pixel-level craft conversation simultaneously - moving fluidly between executive presentations, design reviews, production workflows, and hands-on creative direction. Key job responsibilities Design System Leadership & Brand Coherence - Craft the strategic vision for the AWS design system - working collaboratively with leaders across marketing, product, events, and developer experiences to bring it to life. - Establish design principles, patterns, and governance that flex across diverse surface areas without becoming rigid or generic - Champion the “Make, Say, Do” framework - ensuring design consistency not just in what we create, but how we communicate and how our products behave Influence & Bar-Raising - Serve as the senior design voice in cross-functional forums, bringing clarity
Read the full description at www.amazon.jobs. FewerJobs shows a preview and links to the original posting.
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