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Principal Design Lead, AWS Brand & Creative

Amazon - Seattle, Washington, USA

Posted May 21, 2026

Benefits

Parental leave
6 weeks From the posting source checked Jun 20, 2026
Non-birth-parent leave
6 weeks From the posting source checked Jun 20, 2026
Family-building benefits
  • Fertility benefits: Offered From the posting source checked Jun 20, 2026
  • Adoption assistance: Offered From the posting source checked Jun 20, 2026
  • Surrogacy assistance: Not verified
Mental health support
Offered From the posting source checked Jun 20, 2026
Relocation assistance
Not verified
Childcare support
Offered From the posting source checked Jun 20, 2026
Learning budget
Not verified
Verification
Source-linked checked Jun 7, 2026
Salary
$168K-$227K From the posting source checked Jun 20, 2026
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$55,390 U.S. median for this role
Projected growth (BLS Employment Projections)
-0.1% - Decline

256% above the BLS role benchmark for teaching and education aggregate.

Posted salary is far from this role benchmark; treat it as low confidence.

Matched to SOC 25-2021 - Teaching and Education aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Teaching Education From the posting source checked Jun 20, 2026
Seniority
Principal From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Company stage
Public-company From the posting source checked Jun 20, 2026
Equity
Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Principal Design Lead, AWS Brand & Creative Seattle, Washington, USA AWS is looking for a Principal Design Lead to serve as a design authority across our brand ecosystem. This is a senior individual contributor role focused on raising the bar for design quality, consistency, and strategic impact across everything we make, say, and do - from marketing campaigns and events to product experiences and developer touchpoints. You are a systems thinker with deep design craft, operating at the intersection of brand strategy, design systems, and production reality. You won't manage a team - you will influence and collaborate with many of them. Your role is to raise the bar, champion coherence, and ensure our design language scales gracefully across AWS's complex, multi-audience ecosystem. This role requires someone who can hold both the 30,000-foot strategic view and the pixel-level craft conversation simultaneously - moving fluidly between executive presentations, design reviews, production workflows, and hands-on creative direction. Key job responsibilities Design System Leadership & Brand Coherence - Craft the strategic vision for the AWS design system - working collaboratively with leaders across marketing, product, events, and developer experiences to bring it to life. - Establish design principles, patterns, and governance that flex across diverse surface areas without becoming rigid or generic - Champion the “Make, Say, Do” framework - ensuring design consistency not just in what we create, but how we communicate and how our products behave Influence & Bar-Raising - Serve as the senior design voice in cross-functional forums, bringing clarity

Read the full description at www.amazon.jobs. FewerJobs shows a preview and links to the original posting.

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