Brand and Naming Strategist, AWS Brand Strategy

Benefits

Parental leave

6 weeks From the posting source

Non-birth-parent leave

6 weeks From the posting source

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Source-linked checked Jun 7, 2026

Salary

$155K-$210K From the posting source

401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$57,704 U.S. median for this role

Projected growth (BLS Employment Projections)

+0.9% - Slower

217% above the BLS role benchmark for sales aggregate.

Posted salary is far from this role benchmark; treat it as low confidence.

Matched to SOC 41-2031 - Sales aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Sales From the posting source

Seniority

Mid From the posting source

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Equity

Offered Verified - SEC 10-K source

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Brand and Naming Strategist, AWS Brand Strategy Seattle, Washington, USA AWS powers nearly everything on the internet - from the startup that just launched yesterday to the enterprise that's been running the world's economy for decades. The brand that represents all of that technology? It's still being written, and you could help. We're hiring a Brand Strategist to join the Creative Marketing team and shape how one of the world's most consequential technology brands names, positions, and presents its product portfolio to the world. This is a role for someone who thinks in systems, leads with data, earns trust from senior stakeholders, and has the courage to say, "we should do it differently." AWS has one of the largest, most complex product portfolios in the world - hundreds of services spanning compute, storage, databases, machine learning, security, developer tools, and more. Managing that portfolio from a brand perspective isn't just a naming exercise; it's an ongoing act of strategic architecture. It's intricate, high-stakes work, and it's a lot of fun. As a Brand Strategist, you'll serve as a trusted advisor and strategic anchor for the product teams building the next generation of AWS services. You'll help them understand that great naming and brand positioning aren't constraints - they're superpowers. You'll bring the research, the frameworks, and the storytelling skills to make the case, and then you'll roll up your sleeves and build alongside them. You know that brand is a key driver of growth, and will approach every conversation, every

Read the full description at www.amazon.jobs. FewerJobs shows a preview and links to the original posting.