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We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers. In this role, you will drive sustainable, incremental paid subscriber growth and maximize customer lifetime value for YouTube Music and Premium. You will be responsible for the Paid Member life-cycle marketing programs, from on-boarding to churn prevention. Partnering across Marketing, Product, Engineering and UX, you will work with executive leaders to build the marketing execution infrastructure and measurement solutions that enhance the usefulness and effectiveness of communications. You will develop product marketing road maps to improve utilization, and deliver engaging, data-driven business cases to supercharge our re-acquisition multi-channel programs. 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